Editorial :

 For years, Mrs. EL Hachemi has been fascinated by the beauty of the Argan tree and by the miraculous oil of Argan.  Her study courses very advanced in France, in the field of the biology of the raw material, plant ingredients and natural extracts has brought it closer to the real needs of cosmetics nowadays that should marry the physiological nature of the skin, hair and nails.

The secret of its range lies in the simple, pure and organic formulation of each product, which is remarkably high in essential fatty acids, natural antioxidants, vitamins, essential oils, hydrosols, bio-enzymes, active ingredients and natural preservatives, all are very similar to the natural components of our skin, hair and nails.